I was tasked with creating a brand brochure that told a story. Boy did Minocqua Brewing Company have a story to tell.

I created an eye-catching brochure that has the same feel and illustration style as their can designs telling the amazing story of how a small-town brewery and restaurant turned things upside down in the community by voicing their political opinions. Then, they gave up the brick and mortar to create their super PAC, Dark Money Meant for Good, to support progressive candidates and ideals.

InDesign, Procreate, Photoshop